DIY: Custom Step & Repeat
This past month has been a whirlwind. I think I am not the only one that is feeling the same way. Despite the holiday hassle, I always find time to work with my hands. Honestly, it's my outlet even when I feel challenged or exhausted.
This month's big DIY project was something very different than what I've ever done before, but this is how you learn, right? With the help of our creative team, I was able to create a 20 foot long step and repeat which was used to market an event that my husband overseas. To say that it was a lot of work is understatement because we went to the drawing board several times to get to the final design that we could all agree on. After the event I had a lot of people ask me about the whole design and some actually wanted me to design one like that. (I am flattered) So to answer most of your questions about this set all in one place, I decided this will be the best way to do so.
Although I am not going to disclose all of the details in regards to this setup due to the fact that some information is proprietary, but what I did want to talk about is all that went into the whole set-up and a few places that you can go to for similar resources.
As I stated before, we went to the drawing board or in modern terms, we did a layout of what it is going to look like first before designing and ordering anything. So getting everything on one screen as a visual for your whole team to see is very important for this process.
The second most important thing is to get all of your measurements on paper. Your graphic designer is going to need the measurements so that they can design and send off for printing the clearest possible image that they can create. We used our in house graphic designer, but if you don't have an eye for these kinds of things, I would strongly recommend contracting one out.
I worked around the main design of the whole set to add in some key elements that gave it a 3D effect. Adding oversized letters, lights, and live greenery can definitely elevate the look and take it to the next level. (Letters were from CraftCuts.com)
Most of these things were custom made so to stay on budget we used Etsy to source out items that we did not do in house like the flooring.
Here is a list of all the details that went into this set:
Custom walls that were wrapped on site with the graphic that we created.
Custom vinyl flooring was laid on top of a vinyl sheet (Home Depot) to cover the large ridges of the existing floor.
The neon sign was hung over the wrapped walls that were set-up on top of the flooring right over the couch.
We worked with a local florist to add that wow factor and make it feel more alive.
The whole set looked amazing when it was completed and people kept taking pictures late into the evening even after the event was over.
It was a lot of work, but it was worth it!
Creating a set like this for an event is definitely an effective way to market it and get people to talk about it via social media.
This was some of the pics my mother in law took of us working on the set-up. Unfortunately, I had other design aspects to tend to outside of this set, so I wasn't able to document the whole process like I usually do on my Instagram stories.
Once all of the pieces were out on display, it was definitely a show stopper especially since it was right in the atrium of the hotel, so you could see it as you're riding up and down the elevator. It created a buzz and I am glad that I got to be a part of this huge 'DIY' project.
Comment below and let me know what your favorite part is of this set-up. :)